We can find fast food chains in most of the world but, in some countries like India, the prohibition against eating beef delayed its landing. Hindus do not eat beef and Muslims do not eat pork so McDonald’s has decided to “reinvent” with new menus and implement for the first time a vegetarian menu.
In the new menu will not be room for meat and while it has the possibility to use fish or chicken, the company decided to try new formulas and company spokesman in India, Rajesh Maini.
“There is a great opportunity to vegetarian restaurants since many Indians are vegetarians . So far, India is a very small market, we only have 271 restaurants in India and around the world, we have about 33 000, ” Maini said.
The first local McDonald’s plans to open will be located in Amritsar, close to the Golden Temple in northern India, and projected a second restaurant in the town of Katra, in Kashmir.
The menu of the restaurants that the chain has in India now offers many vegetarian dishes on their menu. About 50% of the dishes are not prepared meat, although the country’s signature dish is the McAloo Tikki Burger, having a meat filling.
McDonalds wants to gain market share in a society where fast food companies you are “eating” the clientele and it goes racing according to the customs of the Hindus.
The Golden Temple of Amritsar (or Harmandir Sahib) is great from any angle. It is the holiest site of Sikhism, practiced by 25 million people and is located in the city of Amritsar in India.
The Golden Temple in addition to imposing elegance is reflected in the water of their environment, as it is built on a platform in the pool of amrit, precisely to achieve that effect so special. The Golden Temple is the heart of a square surrounding the pond. Started building in 1589 and completed in 1601, has since become the most sacred of this religion, which also have to pilgrimage once in their life. Covered with marble, both the environment and the temple square, the particularity of Harmandir Sahib is the rolled gold and gold accents on all four doors.
The holy waters of the pond are also used as a purification bath, with the charm to be a place where fishes live, for gold approaching visitors. The holy city of Amritsar moves from every angle, and is one of the wonders, although not so well-known, in India.
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